Sport Management Students: (Back Row, L to R) Victor Phillips, Cody Jackson, Sarah Miller, Pan Tianqi, Earl Ike-German, Catherine Noble, Michael Moore, Tailor Holley (Front Row L to R) Jessica Bristow, Tim Prior
The Sport Management degree offered at the University of Alabama has met the rigorous curriculum standards for masters curricula set forth by the Sport Management Program Review Council (SMPRC) and endorsed by the National Association for Sport and Physical Education (NASPE) and the North American Society for Sports Management (NASSM). The Sport Management curriculum is designed to provide both the theoretical knowledge and practical experience to prepare graduate students for successful careers in the ever-expanding sport industry. The 30-hour degree program curriculum is composed of 24 hours of required classes and 6 hours of electives and can be completed in one academic year (fall, spring, and summer semesters).
Sport Management Degrees
- Master of Arts
- Master of Arts with Class A Certification
(Sports Management Students L to R: Victor Phillips, Michael Moore, Sarah Miller, Cody Jackson, Earl Ike-German, Tailor Holley, Jessica Bristow) The mission of the master’s degree in Human Performance with an emphasis in Sport Management is to provide students with a quality education in a nurturing environment, which fosters mutual respect, collegiality, empowerment, and professional growth. This master’s degree is designed to educate students to manage in a wide variety of sport arenas. The course curriculum provides students with a theoretical knowledge of the various aspects of the business and social elements of Sport Management. The theoretical knowledge is complemented with field experience internship in sport industry settings. The 30-hour degree program is designed so that a student who has only recently completed an undergraduate degree, a student with some experience in the field, and a student who has been out of school for many years may all participate and gain important knowledge and skills necessary to become leaders in the sport industry. The classes are taught by experienced faculty, all of whom have both doctoral degrees and wide ranging experiences in the sport industry, particularly in intercollegiate athletics and university recreation. The common program themes of mutual respect, collegiality, and empowerment, are intended to facilitate students’ professional growth, while advancing the teaching, research, and service mission of The University of Alabama. Through collaborative efforts, faculty and staff from other academic units andthe Department of Intercollegiate Athletics can also become partners in the program.
Professional Experiences in the Sport Industry
The key to success in the sport industry is a combination of theoretical knowledge learned in the classroom and outstanding experiential learning in practicum/internship settings. The Sport Management curriculum at the University of Alabama is designed to provide students with cutting edge theoretical knowledge and outstanding practicum/internship opportunities. The faculty are dedicated to assisting students in both these areas to help students launch their careers. Students have the opportunity to take a practicum/internship class (KIN 585 – Internship: Practicum in Sport Management (three credit hours)). These requirements may be fulfilled by one of the recognized internships:
- UA Intercollegiate Athletics
- Academics (Student Services)
- Business Office
- Crimson Tide Foundation (Development)
- Crimson Tide Hospitality
- Crimson Tide Sports Marketing
- Event Management
- Football Operations
- Life Skills and Community Outreach
- Marketing, Promotions, and Trademark Licensing
- Ticket Office & Tide Pride
- UA Student Recreation Center (Student Recreation Center; Outdoor Fields Complex)
- Brunos Event Team
- The Tuscaloosa Tourism and Sport Commission
- The Birmingham Barons
Additional internship opportunities are available with: Paul W. Bryant Museum, Tuscaloosa County Parks & Recreation Association (PARA), ESPN, LakeShore Foundation, Collegiate Licensing Company, Talladega Super Speedway, Alabama High School Athletic Association, Alabama Sports Festival, Alabama Sports Hall of Fame, Birmingham Jefferson Civic Center (BJCC), Host Communication, License & Contract Group, Professional Sport Organizations (i.e.: NFL, NBA, NBL, WNBA), and sport management sites listed in the Street & Smith SportsBusiness Resource Guide & Fact Book and Sports Market Place Directory (Grey House Publishing).
Lasting Career Opportunities in Sport Management
(Sport Management Students at Talledega Super Speedway, L-R: Archie Kern, Dr. John vincent, Moregan Gore) In the last two decades sport in North American society has flourished at an astounding rate. Statistics indicate that millions of people participate in recreational sports and athletics, while millions more follow sport as fans and spectators. Evidence of this phenomenon can be witnessed by the fact that there are over 10 national television channels running 24 hours a day devoted to the coverage of sport in our country. Based on gross domestic product statistics, the sport industry has grown to be the sixth largest industry in North America. Alabama has sport representation at the professional, intercollegiate, high school, youth and recreational levels. Birmingham, Huntsville, and Mobile each support a minor league baseball team: the Barons, Stars, and Bay Bears respectively. Birmingham and Huntsville are also home to the Steel Dogs and Vipers arena football teams, and Birmingham has recently introduced a National Women’s Basketball League franchise, the Birmingham Power. Alabama boasts 13 public universities, 16 private universities and colleges, and 25 community colleges, all providing athletic and recreational opportunities. The University of Alabama’s rich tradition in intercollegiate athletics is clear from recent expansion and up-grade of the student recreation center. A further area of growth and opportunity in Sport Management is the Alabama school interscholastic programs. Housed in 401 high schools and 287 junior high and middle schools in the state, over 150,000 youth’s lives are touched by an athletics each year. Alabama state youth sport associations’ are steadily increasing involvement in the tens of thousands. Youth soccer associations in the Birmingham area hosted four tournaments for over 300 teams across the state. This activity generated over $8 million for Birmingham merchants, businesses and citizens. Sports tourism, another burgeoning sport enterprise, has a tremendously positive economic impact for the Alabama community. The University of Alabama Sport Management program is designed to produce and disseminate research and knowledge to sport providers throughout the state, region and country, and to train the next generation of sport industry professionals.